I called the company VectorLane.
Our first product was simple in concept but difficult to build: logistics software designed to help regional transportation companies optimize routes, loads and warehouse operations.
The first few months were brutal.
I worked constantly.
I slept badly.
I ate too much takeout.
There were nights when I stared at spreadsheets until two in the morning wondering whether my father had been right.
Maybe I had made a terrible mistake.
Maybe I should have stayed in law school.
Maybe I wasn’t an entrepreneur.
But then something happened.
A transportation company in New Jersey agreed to test our software.
They liked it.
Then another company signed on.
Then another.
Our customers weren’t impressed by fancy presentations.
They cared about results.
If our software could save them money, reduce wasted miles and make their operations more efficient, they stayed.
And they told other companies.
Slowly, VectorLane grew.
Not overnight.
Not magically.
One customer at a time.
One difficult contract at a time.
One late night at a time.
Meanwhile, My Family Saw Nothing
The strangest part was that I occasionally tried to tell my family what was happening.
They simply weren’t interested.
When I mentioned our first major client, my father called the company “a promising experiment.”
When I was interviewed by a trade publication, Grant joked that the journalist must have confused me with somebody else.
When the company reached eight figures in annual revenue, my mother still described me at social gatherings as being “between traditional careers.”
I stopped correcting her.
Eventually, I stopped telling them anything.
There was no point.
Every achievement became another opportunity for them to minimize what I had done.