## 11. Costco’s Convenience Can Be a Major Advantage
Price isn’t the only reason to buy milk at Costco.
Convenience matters too.
If you’re already purchasing groceries at the warehouse, grabbing milk during the same trip can eliminate another stop at the supermarket.
For busy families, that can be valuable.
A single shopping trip can cover several household needs at once.
The convenience becomes particularly useful for people who know exactly how much milk they consume and have enough refrigerator space to store it.
In other words, the ideal Costco shopper isn’t necessarily someone looking for the absolute lowest sticker price.
It’s someone who can combine **reasonable pricing, efficient consumption, and convenience**.
